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Rachael Sales | Color+Sound

Emily Dean

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1. Rachael, tell us a little bit about you!

I grew up homeschooled & moving a lot with my dad being in the navy. My artistic mom nurtured such a creative environment for us that learning was hardly a chore and creativity was a huge outlet for my energy. I don’t think I’ve ever been bored— there so many cool things to do! Not a day goes by without me making something. If I can’t create, I’d probably be really sad!

2. Why were drawn to creating art as a business?

Art speaks to everyone in unique ways— and its language is as diverse as the creators and the viewers. That art can be functional as well as beautiful. Whether it was a set of cards or an unusual calendar or a notebook with a one-of-a kind ink drawing, I love helping people express themselves through everyday objects, creatively made.

3. What was the inspiration for your name, Color+Sound?

Both color and sound have a spectrum of varying wavelengths, and there are colors that correspond with sound you can hear. Even our bodies are made up of elements, pigments, noises and reactions— I love that art is an experience that engages all of our senses. 

4. Can you describe the greatest highlights of running your own business?

Definitely the flexibility that comes with working from home, setting my schedule, and exploring so many types of artistic work. I get to define what I do. One day I’m meeting up with a client about a tattoo design, and the next day I might be working on a branding project, and the next I’m handlettering things for a wedding. It’s never boring and always fun.

5. What has been the hardest part of all of this?

The hardest part is learning to balance work with being a stay at home mama of a very busy one-year-old boy. I have had to say “no” or “later” to many projects or endeavors simply for lack of time. Investing in the growing of a little person is a full time job already! Setting priorities means making sacrifices, and work needs to come after family.

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6. Branding is such a huge part of running a business, especially in the twenty-first century! What's your

philosophy, or formula for branding?

Branding is huge. I believe in communicating who you are and what you do in a memorable way. This applies to my life, my business, and the people I help— it takes boiling the essence of your mission down to some keywords and ideas, and then holding true to that vision in your branding identity so anyone can recognize you as a striking, unique entity. 

7. What advice would you give to those endeavoring to start their own business?

Keep it simple as you start. Define your mission and make lists of your goals and your boundaries. There’s plenty of time to grow. Make a timeline, make achievable to-do lists and be diligent about the order of your steps. And don’t worry, it’s not a race! 

8. What are the highlights of your day?

Oh, the cuddles with my baby in the morning and whenever I’m feeding him! That first sip of coffee. And definitely when my husband comes home from work and we catch up, and help each other work at the other’s creative endeavors. 

9. Last question! What are three things you can't live without?

My dear, sweet husband and baby. Jesus. (And some good coffee)


Interview by Emily Dean | Photography by Hilary Hyland